the player and the advocate

Land of the Long White Tail

March 30th, 2007

If you’ve been around the blogosphere more than 6 months, you’ve probably heard about the Long Tail theory - effectively, with the advent of digital distribution and communication networks, niche products and services become viable, as they can find global markets rather than relying on homogeneous local consumption (my rendering).

Essentially, that’s what ‘The Player and the Advocate’ is counting on - an audience of Shakespeare and film buffs who like clever, self-referential films. I’ve hedged my bets by sticking to some conventions, with a romance plot or two, action sequences etc, but basically, this is a Long Tail film.

And it strikes me that New Zealand is kind of a Long Tail country. Think about it - we’re at the far end of the world, with a low population density, and a climate which produces excellent wine, dairy products and apparently sportspeople. We are the definition of a niche country.

Entry Filed under: production diary